Rapid insight Guide For Small Businesses

The market is continuously changing and it can all seem a bit chaotic without some analysis and insight.

This Guidebook aims to help small business owners and operators to sort through the noise to find the signal.
 

With this clarity, we’re better able to identify the next meaningful way forward... whether that's to innovate a new product line or even to withdraw to core markets, we need insights to make those strategic decisions.

This 26-page PDF walks you through the following analyses:

• Societal Trends
  - How are people changing? i.e. customers, users, expectations, personalities, etc. 
• Technology Trends
   - Which potential disruptors or accelerants of change exist?
• Economic Trends
   - How is the marketplace evolving?
• Competitive Trends
  - How are other organizations around you adapting?

Insight is the “Why” of a trend (some underlying reason for the change, it’s significance, or it’s impact)

Divide the work. Split this Guide with a partner, stakeholder, or anyone who might have experience in the field. Brainstorming takes energy and it’s best to focus on only one or two categories per person. This will also leave more time for the all-important discussion & analysis.
 

Research the research. We took a deep dive into the topic and found a diverse range of institutions and thought leaders, from the United Nations to Amy Webb. We included our research into a playlist of links for those who want to take a deep dive.
 

Think quick. Spend no more than 10 minutes per page. You don’t need to accurately predict the future. Instead, the goal is to think thru a variety of potential scenarios. One or none may come true, but your ability to read & react to new trends will improve.